More than a Name. We are Preferred.

Our Legacy and Local Expertise

Since our founding in 1955, Preferred Insurance Group has established itself as a leader in the Independent Insurance Brokerage Industry. With a dedicated team of over 24 employees and a collective experience of 200 years, we are committed to providing exceptional service to our valued clients. With offices in London, Glencoe, and Chatham, we are strategically positioned to serve most of Southwestern Ontario and beyond. Our local presence enables us to understand and address the specific needs of our community, offering independent advice with a personal touch.

Why Choose Preferred?

Preferred Insurance Group is not just a name; it’s a promise of excellence. Here’s why we stand out:

Partnerships with Top-Tier Insurance Companies: We are partnered with a host of outstanding insurance companies, enabling us to offer a broad range of insurance products and options. These partnerships ensure that our clients have access to the best possible coverage tailored to their specific needs. Whether you're a homeowner, farm owner, or business owner, we have you covered. For residential insurance, we provide comprehensive protection for your house and possessions, tenant/renters coverage for your personal belongings, and customized policies for condominium owners. Our auto insurance options include tailored coverage for your vehicles, specialized insurance for commercial trucking, and protection for your valuable classic or collectible vehicles. For farm owners, we offer coverage for farm operations, equipment, and livestock. Additionally, we provide insurance solutions for businesses of all sizes, ensuring that your commercial needs are met with precision and care.

Independent Advice and Personal Touch: As an independent insurance brokerage, we work for our clients, not the insurance companies. Our priority is your best interest and protection. We take pride in providing independent advice that is personalized to your unique circumstances, ensuring that you receive the best possible service and coverage.

Client-Centric Approach: Our team is dedicated to understanding your needs and providing exceptional service. We believe in building long-term relationships with our clients, based on trust and mutual respect. Your satisfaction and peace of mind are our top priorities.

Our Mission & Pledge

Preferred Insurance Group is committed to a position of industry leadership in Southwestern Ontario. We are dedicated to the creation of a brighter future for our team members, clients and community. Our team is highly engaged and motivated as we build efficiency and value. Energized and motivated with a winning attitude, with an enhanced delivery of outstanding service and value. We believe in a strong shared vision that will result in growth, accountability and celebrating success.

Our PLEDGE is the foundation of our success.
P – Perseverance: We shall remain independent, and firmly committed to our team, our clients and our goals

L – Leadership: Leading and enabling each other with honesty, integrity and respect

E – Encouragement: Creating a positive environment to foster self-esteem and professionalism

D – Dedication: Dedicated to teamwork, consistency and dependability

G – Growth: We will grow together, enhancing our relationships, knowledge and professionalism

E – Exceptional Value: Delivering exceptional value to our clients, employees, shareholders and partner companies

Commitment to Community

At Preferred Insurance, we are more than just a business; we are proud members of our community. We actively support numerous local initiatives, events, and charities each year, driven by a strong sense of responsibility and purpose. Some community events we are proud to support include the annual Turkey Bowl Event, with funds raised going to Childcan – a London-based organization that provides financial and emotional support for families battling a childhood cancer diagnosis. We also collect backpacks filled with school supplies for less fortunate families through the Rock Back To School drive, in conjunction with Classic Rock- FREE 98.1FM, The Salvation Army, and The Thames Valley Education Foundation. Another major contribution we participate in is joining forces with The London Majors Baseball Club and The London Abused Women’s Centre, taking on the Signature Partner role for their annual Purple In The Park Event. Our goal is to help our communities thrive and reach their fullest potential.

We Also Proudly Support

  • Breast Cancer Foundation
  • Childcan
  • CIBC Run for the Cure
  • Cystic Fibrosis Foundation with partner CARSTAR Canada
  • Business Cares Food Drive
  • London Food Bank
  • TVEF – Thames Valley Education Foundation
  • Best First Day Program
  • Rock Back to School Program
  • Forest City Volleyball Club
  • Elgin Middlesex Chiefs Hockey
  • Kids League MVP Program
  • Ellis Hockey Detail
  • London Shell Making a Difference – Drive for Childcan
  • Jeans for Teens Program
  • Wallacetown Fair Ambassador Program
  • London Tree Planting Program at Cancer Survivors Garden
  • Bereaved Families of London & Southwest Ontario
  • Railway City Road Races – St. Thomas
  • Clothing Drive for Salvation Army - Centre of Hope London
  • London Knights Hockey Club
  • London Majors Baseball Club
  • Thomas Elgin General Hospital Foundation – Great Expansion
  • Thomas Elgin General Hospital Foundation – World Tubing Championships
  • Thames Valley Education Foundation
  • Salvation Army – London, Great Lakes Division
  • Signatures Event for Parkinson’s Society - Southwestern Ontario
  • Raging Dragons of Chatham Kent
  • Chatham Kent Home James Program
  • Chatham Kent Festival of Trees
  • Chatham Designated Drivers Association
  • Chatham Kent Curl for Cancer
  • London Clean & Green Program
  • AVIVA Community Fund
  • Port Stanley Harbourfest Auction
  • Dress for the Cause
  • Progressive Hockey Development (PHD)
  • Habitat for Humanity
  • Southwest Bullets Minor Hockey
  • Glencoe Curling Club
  • Glencoe Minor Baseball
  • Glencoe Tartan Days
  • Glencoe Fair
  • Alvinston Fair
  • Glencoe Tractor Pull
  • Shedden Fair
  • Shedden Rosy Rhubarb Festival
  • Shedden Library
  • Southwold Communities in Bloom Program
  • Southwest Middlesex beautification program
  • Dutton Dunwich Horticultural Society
  • Dutton Hustle Baseball